At every tour stop, we have Xerox Brand Ambassadors (BAs) assist us. Upon arrival, BAs are trained on the Xerox brand, as well as the Sting program deliverables.
Fans are welcomed by Xerox BAs wearing blue branded Xerox polos explaining the accompanying post card and greeting people into the show.
The Xerox/ Sting post card allows fans to take home a free souvenier and customize their show experience at:
www.xerox.com/about-xerox/sponsorship/sting-live-symphonicity/enus.html
The postcards have been receiving great response and all fans love hearing that Xerox is behind the scenes with Sting!
Below, see a clip of a Xerox Brand Ambassador in Portland, OR.
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